A Study on Store Switching Behavior of College Students in On/Offline Apparel Store
نویسندگان
چکیده
منابع مشابه
Modelling consumer responses to an apparel store brand: Store image as a risk reducer
To make informed private label (PL) strategy decisions, retailers must understand the factors influencing consumer’s brand choices. Previous PL studies have investigated grocery products, and ignored unique features of different types of own brands. We investigate attitudes towards buying a retailer-endorsed brand, or store brand (SB), in apparel retailing. Customers of a Finnish department sto...
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Purpose: To investigate the levels of store-switching for main food shopping consequent on a change in operator for a major superstore. To account for differences amongst switchers and non-switchers and to confirm/reject previous research findings. Design/methodology/approach: A two-phase random household postal survey on main food shopping behaviour was conducted in a central Scottish city. Th...
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Retail-led regeneration of ‘food deserts’ has become accepted policy in the UK, although the impacts of such stores remain under-researched. It is assumed that residents will switch their shopping behaviour to the new store and then alter their purchasing patterns to include more healthy options. A preand post ‘intervention’ study in a deprived area and an equally deprived non-intervention area...
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the issue of curriculum and syllabus evaluation and revision has been in center of attention right from when curriculum came into attention of educational institutions. thus everywhere in the world in educational institutions curricula and syllabi are evaluated and revised based on the goals, the needs, existing content, etc.. in iran any curriculum is designed in a committee of specialists and...
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ژورنال
عنوان ژورنال: Fashion business
سال: 2014
ISSN: 1229-3350
DOI: 10.12940/jfb.2014.18.3.1